The Secret to Marketing Leadership

How To Stop Overspending, Repeating Past Mistakes,
and Second Guessing Yourself

 
 
From the Desk of Drew Dinkelacker
Founder of MarketingAccelerator.com

Dear Friend,

If you’re a Marketing Leader...

Someone responsible for overseeing strategy and ad spend and justifying ROI to company leadership...

Then what I have to share may change how you do business.

I recently discovered the solution to your marketing struggles, obstacles, and—let’s admit it—failures.

My discovery will remove an enormous burden from your shoulders, save you a lot of money (and perhaps your job), and remind you why you became a marketer in the first place.

I’m going to show you how to...

  • Be more successful.
  • Be more confident in your own decision-making.
  • Avoid chasing the latest marketing “shiny object.”
  • Stop wasting money on ineffective campaigns.

Your Problem and Pain

As a marketing leader, you can find yourself...

  • Isolated in your role.
  • Exhausted by the constant evolution of the advertising landscape (don’t even get me started on the social media world).
  • Worn down by the never-ending demands of plan execution, creative development, KPI, and brand promotion.
  • Answering for your marketing decisions when you’re not really sure of yourself.

Whatever happened to the “marketing is the creative, fun side of business” thing?

You have nowhere to turn. No one to trust. No peers with your experience, or understanding of your particular set of challenges.

You have no safe place to go test ideas and strategies.

Until Now...

After years of offering my CMO-for-hire services I have found what we marketing leaders REALLY need to stay successful, happy, healthy, and sane in this new world.

It’s not more knowledge, information, tactics, campaigns, funnels, offers, automation, doo-dads, or the myriad of other shiny marketing objects and trends.

It’s INSIGHT.

Insight is the ability to sort through clutter, chaos, misinformation, and disinformation.

Insight is the distillation of experience into the wisdom of simplification.

Insight is the clarity to rely upon the fundamentals of marketing that have worked ever since people have been selling things, and to see how these principles still apply.

I Have Created an Insight Laboratory Just for You

The Marketing Accelerator Round Table is an exclusively marketing-focused small group of leaders who gather to form a powerful brain trust for each other’s benefit.

Members gather to build confidence in their decisions, compare ideas, encourage and challenge each other’s plans.

Members gain insight about upcoming campaigns, brainstorm solutions to marketing obstacles, and share successes and failures for the benefit of all.

I started facilitating my first Marketing Accelerator Round Table in January 2015, and the results have been powerful beyond anything I imagined—greater than the sum of the parts.

Yes, I bring seventeen successful years of CMO-for-hire experience to the table. Yes, I’m a voting panelist on USA Today’s Ad Meter rating of Super Bowl commercials. Yes, I’ve traveled the world producing compelling messages and business strategies...

And you get access to all my skills and experience...

But that’s NOT why the MAGIC happens...

The Magic of Partnership

The Marketing Accelerator Round Table is NOT a social club or a networking event. Strong relationships and camaraderie naturally form, but that is not our primary purpose.

And creating space to sell services to members is not why we gather either. Members may certainly end up contracting with each other, but it also is not the purpose of our gathering and should not be the intent of joining.

We prepare and gather for a very specific purpose: to make better strategic marketing decisions and to learn from each other.

That’s the MAGIC.

We accomplish together what none of us can do separately.

Join the Marketing Accelerator Round Table

If you want to...

  • Get feedback before rolling out campaigns to customers (or even your own leadership).
  • Harness the power and experience of this unique brain trust to resolve the obstacles hindering your progress. Whatever you are struggling with someone else has already overcome.
  • Celebrate your successes by sharing your goals and financials.
  • Learn from postmortem analysis of failures. These are some the most informative discussions because you learn what NOT to do.
  • Benefit from my seventeen years of success as a CMO-for-hire.
  • Discover how the Marketing Flywheel™ will clarify and simplify every marketing decision you make.

The Marketing Accelerator Round Table will help you...

  • Know the limitations of your own viewpoint in order to make wiser decisions by vetting multiple viewpoints from other professionals.
  • Eliminate overwhelm by learning to simplify.
  • Never make another decision based on someone else’s hopeful opinion. Base it on a colleague’s actual experience, instead.
  • Find marketing wisdom, learning from other’s mistakes rather than your own.
  • Use a brain trust to exponentially expand your business experience resource.
  • Bolster your confidence in decision-making. Never make another big decision in isolation.
  • Hear a fresh perspective not contaminated by your own thought patterns or organizational bias or habit.
  • Gain confidence in your ability to lead.
  • Learn how to make your marketing efforts more understandable to leadership.
  • Ask tough questions to a group of supportive peers, rather than a boss or team member.

Member Requirements

For consideration as a member of the Marketing Accelerator Round Table you must...

  • be the marketing leader for the organization
  • have marketing budget authority
  • manage minimum marketing budget of $50K annually
  • commit to attending sessions
  • commit to being prepared for sessions

Exactly What You Get

Here is what you get when you join:

  • 6 half-day sessions per year held in Cincinnati, Ohio
  • Virtual attendance as an option (we have the tech)
  • Exclusively marketing-focused content
  • Groups sized from 4 to 12 members
  • Each meeting features:
    • Curriculum taught by Drew Dinkelacker relevant to the Marketing Flywheel™ and applicable to your business
    • Member highlights to keep group colleagues in the loop
    • Strategy session for selected members with focused time to discuss previewing a campaign, getting feedback, and sharing an analysis or brainstorming a marketing challenge.

Your Investment, Your Decision

Your investment for a one-year membership is $1500 every 3 months (4 payments), or a single annual payment of $5897.

In evaluating the pros and cons of joining, ask this:

“What is the value to my business and to me personally of making better marketing decisions?”

  • Will avoiding a bad decision save me more than $500 a month in worthless ad spend?
  • Will making better marketing decisions generate more than $6000 in revenue in the coming year?
  • Will my greater success as a marketing leader accelerate my career, my opportunities, or my reputation with my partners and company leaders?

If you answered “No” to any of these questions, your budget and your organizational influence may not be enough yet to warrant participation.

But What If It Doesn’t Work?

If after your first session you do not see the value of the Round Table, you can and should withdraw your commitment from the group.

I will refund your payment immediately. This is a true no-risk offer.

I only want members in the group who find the value to be far greater than the investment. That’s how the magic happens.

Your BONUS for Joining Now

Receive complimentary access to Marketing Accelerator University for yourself AND your team.

The Build Your Marketing Flywheel™ online on-demand course encompasses the totality of your brand, tribe, deliverables, strategy, message, connections, and goals working together to attract and retain profitable customers.

Your team is BUSY.  This course is ACCELERATED.

Each module is just 10-15 minutes long and content-rich with the insights and perspectives you will need to make better marketing decisions. 

Every business has a Marketing Flywheel™. Most ignore it at their own peril.

Few flywheels excel. Most underperform. Discover the difference with this course.

Don't Let Someone Else Get Your Seat!

CLICK TO APPLY NOW

Once you apply I will contact you to further discuss your application and provide additional details.

Submitting the application is NOT a commitment to participate.

It’s just the first step in our getting to know each other a bit better to see how you may benefit from membership.

Current Round Tables Have a Few Open Seats for 2019

These seats must be non-competitive to current members. They will go fast.

Apply today to be considered for membership in 2019!

Best Regards,
Drew

P.S. If you're the kind of person who just forwards to the P.S. (which I confess to sometimes), here's the super-quick overview: I'm opening membership to my marketing round tables for a limited time. Apply today for consideration to join in 2019. Get the coaching and support you need to find marketing leadership MASTERY!

Who is The Marketing Accelerator™?

Drew Dinkelacker is a business owner, son of a business owner, team leader, speaker, author, gardener, cook and, Super Bowl commercial fanatic.

For over two decades, he has successfully guided, encouraged, and challenged business and marketing leaders through the marketing minefield.

From producing and directing video programs in Hawaii to Ukraine, working both sides of marketing and sales in the corporate setting and as a CMO-for-Hire, Drew has been crafting messages, developing strategies, and leading marketing teams for over 30 years.

"Marketing Accelerator Round Table gives me opportunities to listen, learn, share and expand my mind and grow as a marketer."

Mary Eisnaugle
VP of Marketing—Lykins Energy Solutions

"I get ready-to-use-right-now ideas from the Marketing Accelerator Round Table."

Dave Myers
Founder—Office Key

"Drew Dinkelacker’s Chief Marketing Officer wisdom is building the best marketed businesses along the I-75 corridor. "

Joe Hinson
President—West Chester Liberty Chamber Alliance

"Drew is a both a MASTER strategist AND instructor. His engagements with us have been hugely important to our success. He got inside my head and completely changed my mindset about marketing strategy and tactics."

Delmar Davis
Founder—Davis Kinney Media Group
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