It's one thing to catch the next wave, but it's another thing to ride it when it's never been ridden before. Welcome to "3"ā€¦three insights in about three minutes. Today, we're speaking with Matt Rea. He's the Director of Marketing at GreenLancer, a design and engineering marketplace for solar systems and electric vehicle charging stations. Matt, how did the pandemic change the market in solar?
Matt Rea: That's a great question, Drew. So I think two things happened, mainly. It accelerated the adoption of digital platforms, whether that's apps, online websites, etc., which, you know, made sense for us, because we are on a digital platform, so more of our audience was open to using us as a solution. And then the second thing that happened was, a lot of these solar installers had to really lean out their workforce, unfortunately, but it was a great place for us to plug in and basically provide backfill for design and engineering projects that they needed done, in a really timely fashion, scalable to whatever their needs were.
Drew: In the summer of 2021, you were part of the GreenLancer EV launch, focusing on the design of charging stations for electric vehicles. That's a new business niche, isn't it?
Matt: Yeah, very new actually. Oviously, with the commitment of a lot of these major car companies to go all EV cars in the future, there's a massive need for this EV charging infrastructure build-out. And so, there's a lot of installers who want to get into this, but don't know how. We can help provide, kind of fill gaps, as far as design and engineering for them and kind of provide a resource to get things started.
Drew: It seems like GreenLancer has caught the wave of electric vehicles, but now has to figure out how to ride this wave since this has never been done before. What's your strategy for riding the wave?
Matt: It's such a new industry, as you mentioned. We kind of want to position ourselves as a thought leader because there's not a ton of places to go for people who want to get into this. So, early on, we tested out some blogs on our solar side, talking about some of these EV charging initiatives, and they quickly became some of our highest performing, as far as driving organic traffic. So one of the main things that we're focusing on right now, is getting up and running, a separate blog just for EV charging, because we know that people are searching for it, people are looking for answers, and we hope to provide that.
Drew: Delivering value to the prospect before they need your service. Now, that is a solid strategy."3" is a production of MarketingAccelerator.com, and just one of the chief marketing officer resources we provide for marketing and business leaders. I'm Drew Dinkelacker.