Agentic AI Will Change B2B Marketing Workflows In  12 Months

Agentic AI for B2B Marketing: A MART Special Session

B2B marketing leaders are under pressure to move faster, make smarter decisions, and activate data that is scattered across their organizations. Agentic AI is beginning to reshape how teams operate, but most leaders have not yet seen what it looks like in real workflows.

Real Use Cases - Not Theory

Our next MART session will feature DeShon Clark from Allventa, who will walk through two practical examples of agentic AI in action. These are not theoretical models. They are real use cases that show what is possible right now.

What You Will Witness:

• How Microsoft‑based companies can use agentic AI to unify and activate data that lives across different systems

• How Allventa uses AI Agents to drive YouTube marketing performance and scale content operations

• What these workflows mean for B2B marketing leaders in the next 12 months

This session is designed for leaders who want to understand how AI will change the way marketing teams work and how to prepare for that shift.
 

Why This Session Matters

Agentic AI is moving quickly, and the organizations that learn how to apply it will gain a meaningful operational advantage. This session gives you a clear view of what is emerging, what is real, and where the opportunities are for B2B teams.

About MART
MART, the Marketing Accelerator Round Table is a virtual round table for B2B marketing leaders where we blend peer insight, strategic depth, and subject matter expertise. MART is built for leaders who want clarity, community, and a place to sharpen their thinking with B2B peers. MART is an exclusive gathering. The membership fee is $1500/qtr with no annual commitment. On January 21, you can be a guest with no fee. 
MART is a safe space to run your wild ideas past colleagues before you offer them to the C-suite.

Join Us On Jan 21
We typically don't offer guest privileges.
This is one of the few MART sessions we open to guests. If you want to see how agentic AI is being used in real B2B environments, this is the session to attend.* 

_{*We always record our MART sessions and post them in our members-only private Linked In group.  Guests will not have access to the recording.}