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MART

Marketing Accelerator Round Table

What You Missed

At our November MART gathering, members shared their responses to a series of questions that are vital to 2026 planning. 

Why This Is Important

  1. Answers to these questions brought forward new insights that impacted decisions about 2026 marketing planning
  2. Hearing the answers to these questions from fellow MART members opened new perspectives to understanding that aren't so obvious when having only internal discussions.

Strategic Planning Questions 

  • Strategic Vision & Priorities

    • What is the single biggest shift you're making in your marketing strategy for 2026—and why?
    • How are your 2026 marketing goals aligned with broader company objectives (e.g., revenue, retention, product expansion)?
    • What does success look like for your marketing team by the end of 2026?

    Audience & Positioning

    • Are you targeting new buyer personas or segments in 2026? If so, what’s driving that change?
    • How are you evolving your brand positioning or messaging to stay relevant or differentiated?
    • What feedback or signals from your market are shaping your 2026 narrative?

  • Channels & Tactics

    • Which marketing channels are you doubling down on—and which are you deprioritizing?
    • How are you approaching content strategy in 2026 (e.g., formats, tone, distribution)?
    • What role will events, webinars, community-building or gamification play in your 2026 plan?

  • Technology & Data

    • What new tools, platforms, or AI capabilities are you integrating into your marketing stack?
    • How are you improving measurement and attribution in 2026?
    • What data sources or insights are most influencing your strategic decisions?

  • Adaptability & Learning

    • What did you learn from 2025 that’s directly informing your 2026 approach?
    • What risks or uncertainties are you planning around (e.g., economic shifts, buyer behavior, competitive moves)?
    • What experiments or pilots are you running in Q1/Q2 to validate your 2026 strategy?

Here’s The Real Takeaway 

Marketers live on the razor's edge of creativity. 
Sometimes your ideas are brilliant. 
Other times...brilliantly stupid. 
How do you know the difference?

CYA: Use MART as a focus group for your big bold marketing moves
before putting your neck on the table at the office. 

MART is a gathering of experienced VPs, Directors and Managers.  This is a marketing brain trust that you can tap into and contribute to.  

When you hit a marketing roadblock, where do you turn?  Who gives you honest input, tailored strategies, and education that truly fits your marketing needs?  That’s exactly what we do at MART—a trusted community of peers who know your challenges and help you solve them.

 Join MART in 2026 and stay on the brilliant side of things!  Next session is January 21.

Let’s talk. Schedule a Zoom with me.  

 

On Your Team, Not Your Payroll,
Drew
Find Out If You Are A Fit For MART