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MART

Marketing Accelerator Round Table

March 4, 2026 Gathering of B2B Marketing Leaders

What You Missed

Jeff Greenfield, Founder of Provalytics shared his insights about measuring attribution in an AI world at our March MART.  An illuminating point was the blindspot created by today's privacy features that limits our ability to measure Attention and Awareness.

  

Unique B2B Marketing Challenges 

Jeff pointed out three unique challenges of B2B marketing.  The first was the breakdown between delivering the MQL and what happens next before the prospect is Closed/Won.  He explains the challenge in this short video:

Next MART is May 6
 
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