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Episodes
ECONOMIC DOWNTURN + HUMAN TRAFFICKING - Ryan Berg
Ryan Berg of the ARUNA PROJECT shares insights on leading a non-profit through a pandemic and making critical decisions based on core values. Do your core values drive critical decision making? MarketingAcclerator.com
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MY RANT ABOUT BIG GAME COMMERCIALS - What Ticks Me Off About Marketers
Things that tick me off about marketers today…and I’ve got Doordash and Jeep in my sights. I’m a normally pleasant guy to be around but these issues get under my skin. ***You’ve been warned!*** MarketingAcclerator.com
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LOSERS AT SUPER BOWL LV - What Commercials Missed The Mark
We explore the reason why a certain spot failed and another that had a surprising twist for me. MarketingAcclerator.com
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BEST USE OF CELEBRITY IN A BIG GAME SPOT - Do Famous Faces Score Or Fumble?
There were a lot of famous faces at the commercial breaks of Super Bowl 55. Were they winners or losers? MarketingAcclerator.com
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BIG GAME NEWBIES GO HEAD TO HEAD - Who Scores? Who Fumbles?
Head to Head to Head - comparison of 3 NEWBIE advertisers to the Big Game. MarketingAcclerator.com
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BEST USE OF THE PANDEMIC IN A SUPER BOWL COMMERCIAL - How To Leverage COVID To Your Advantage
What business and marketing leaders can learn from this year's Big Game commercials. MarketingAcclerator.com
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HEINZ' FIND THE GOODNESS - Four Stories At One Time?
Which is better…telling four stories at once or telling one story at a time? We examine a 2020 Big Game commercial that tackled this topic. The result will give you clarity for how to apply this lesson to your...
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BUDWEISER'S TYPICAL AMERICANS - Focus On Your Customer, Not Your Product
So often, business leaders want their marketing to focus on their product. However, the marketplace is much more interested in themselves, rather than businesses products. Look at how Budweiser's Typical American spot...
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BUDWEISER'S NOT BACKING DOWN - Stating What You Are NOT Says What You ARE
I put the spotlight on Budweiser’s “Typical Americans” spot from the 2020 Big Game. It is an excellent example of how to focus on the customer. MarketingAcclerator.com
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BIO-RHYTHMS AND FOOTPRINTS - Craig Roberts
Craig Roberts of Capitol Real Estate Partners, LLC, shares his sage wisdom on the pandemic and how to find opportunity within the bio-rhythms of business. MarketingAcclerator.com
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MATT FISCHER PLAYS THE SILVER LINING GAME - Matt Fischer
Matt Fischer, CEO of Curiosity, plays the Silver Lining Game to find opportunity in the midst of COVID obstacles. MarketingAcclerator.com
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THE VIRTUAL PIVOT - Carla Eng
Carla Eng of Abstract Displays shares the results of her exhibition company's pivot from in person to virtual events and what she learned along the way. MarketingAcclerator.com
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