Season 3 ∨
Episodes
BEING IN YOUR CUSTOMER'S SHOES - Lindsay Brown
Have you ever been in your customer's shoes and received your product or service? Today, Lindsay Brown, VP of Sales & Marketing for Beyond Clean, shares how she gained literal life-saving perspective of truly...
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DIRTY HANDS BETTER THAN DONATION - Michael Hostetler
There are a lot of ways that businesses and individuals can engage with their communities. Today, Michael Hostetler, VP of Marketing at Crane Credit Union, shares an inspiring, personal story and discusses the...
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PEOPLE ANALYTICS - Shwetha Pai
People analytics. Now that was a new term to me! Shwetha Pai, head of operations and marketing at Worklytics, shares how getting a true pulse of your remote workforce can be a valuable asset in managing your teams....
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CHOOSING A DYNAMIC SHIFT - Courtney Cantor
The pandemic changed everything. Businesses had to adapt and pivot along the way. Some shifted dynamically. Today, Courtney Cantor, the director of marketing at Hamilton, an event marketing agency that creates...
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MOTHERHOOD ON MY TERMS - Valerie Hoffman
Every business has a story on why they got started. Valerie Hoffman, chief evil genius at mySmartMedia, chats about the path that led her to starting her own consultancy. MarketingAccelerator.com
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IN WHICH BOX DOES YOUR EMAIL LAND? - Yanna-Torry (YT) Aspraki
Where do your marketing emails land? In your prospect's primary inbox? Social media inbox? Promotional inbox? Or does it just go straight to spam? Yanna-Torry (YT) Aspraki of EmailConsul talks about solutions to email...
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STORIES OF HOPE - Mark Stiles
Creating impactful video content can be a challenge. With over 500 videos on their company YouTube channel, Mark Stiles, Director of Marketing and Events at Orthopaedic Rehab Specialists, knows the secret sauce to...
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BUILDING TRUST - Steve LaChance
Trust. In my career, I found that to be one of the most difficult concepts to market. Steve LaChance, the CMO of Tenacity, believes that trust comes down to authenticity, accessibility and respect....
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SPACE AGE ANALYTICS - Andrew Mullin
There are way more satellites flying overhead than you think. What are they doing up there? Andrew Mullin, VP of Marketing at EarthDaily Agro, discusses space age data and analytics and a big decision his company made...
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QR CODE RESURRECTION - Pamela Girardin
Maybe the rise or resurrection of the QR code is the next big thing. Pamela Girardin, VP of Marketing at LeadingResponse, discusses being prepared to receive information from the consumer in multiple ways....
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SUPPLY CHAIN MARKETING - Mark Derks
Boats stuck in ports, microchips in short supply, production backlogs. Supply chain issues seem to get the blame every time a product is out of supply. Mark Derks, CMO of BlueGrace Logistics, explains how this has...
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ENGAGING CONTENT: THE TWO MINUTE RULE - Emily Hopkins
The strength of the two-minute rule - Emily Hopkins, Director of Integrated Marketing at CDI, discusses the importance of engaging content that's easy to digest. MarketingAccelerator.com
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