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Episodes
MARKETING EVOLUTIONS IN 2023 - Aaron Brown
The market is ever-changing. What issues are evolving that B2B business leaders and marketers need to have on their radar? Aaron Brown, Executive Vice President of Fahlgren Mortine, discusses how the changes in the...
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ONE WAY TO HANDLE MARKETING TURNOVER - Jen Macias DeMeyer
Let's say you've got a marketing department that's rocking it, but you just found out your content manager is leaving. Is your first response panic or something else? Jen Macias DeMeyer, VP of Marketing at Homebase,...
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THREE PHASES OF REBRANDING - Jim Heininger
What do Uncle Ben's, Turkish Airlines and ISIS Pharmaceuticals have in common? Well, it's the growing trend of rebranding. Jim Heininger, the co-founder of Rebranding Experts, explains the three phases of rebranding....
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WILL AI REPLACE MARKETERS? - Drew Dinkelacker
Will Artificial Intelligence replace the need for marketers? The marketing world is all abuzz about leveraging AI to create various content. Is the speed of AI a game changer? What are the pitfalls?...
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IS THE TRADE SHOW MODEL DEAD? - Emily Elizabeth
In our post-pandemic world, trade shows are back. Emily Elizabeth, VP of Marketing at Onspring, explains a new approach to trade shows. See how this interesting twist puts the customers in charge...and how the vendors...
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JESUS THROWS A “HAIL MARY”
Was this a Hail Mary marketing effort? The 2023 Super Bowl between the Chiefs and the Eagles featured two spots from the “He Gets Us” people about Jesus. Who would have ever thought that two commercials about faith...
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THE CHIEFS DIDN'T WIN - BEAR DID! - Super Bowl LVII
You saw it. I saw it. The Chiefs didn't win the Super Bowl. Bear the Dog did! For over ten years, I've been a voting panelist on USA Today's Ad Meter rating of Super Bowl commercials. With 50 contestants striving for...
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WEB 3.0 - ARE YOU READY? - Stephanie Lynch
New technology continues to drive innovation. Web 3 is now upon us. Stephanie Lynch, co-founder and a senior partner at Braver Element, explains that companies need to understand how Web 3 (sometimes called the...
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FROM BOATS TO A BOATFUL OF NUMBERS - Travis Bradshaw
Industry knowledge isn't nearly as important as understanding good, solid marketing principles, like the "pain villain" and how to fight against it. Travis Bradshaw, Director of Consulting Marketing at Armanino, LLP,...
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BUILDING A "TIGHT" VIRTUAL MARKETING TEAM - Liz Krause
Liz Krause, VP of Marketing at Converged Technology Professionals, has built her fully remote, "tight" marketing team based on the core principle of treat others like you'd want to be treated. And, if problems arise,...
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BEING IN YOUR CUSTOMER'S SHOES - Lindsay Brown
Have you ever been in your customer's shoes and received your product or service? Today, Lindsay Brown, VP of Sales & Marketing for Beyond Clean, shares how she gained literal life-saving perspective of truly...
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DIRTY HANDS BETTER THAN DONATION - Michael Hostetler
There are a lot of ways that businesses and individuals can engage with their communities. Today, Michael Hostetler, VP of Marketing at Crane Credit Union, shares an inspiring, personal story and discusses the...
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