Season 4 ∨
Episodes
JESUS THROWS A “HAIL MARY”
Was this a Hail Mary marketing effort? The 2023 Super Bowl between the Chiefs and the Eagles featured two spots from the “He Gets Us” people about Jesus. Who would have ever thought that two commercials about faith...
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THE CHIEFS DIDN'T WIN - BEAR DID! - Super Bowl LVII
You saw it. I saw it. The Chiefs didn't win the Super Bowl. Bear the Dog did! For over ten years, I've been a voting panelist on USA Today's Ad Meter rating of Super Bowl commercials. With 50 contestants striving for...
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WEB 3.0 - ARE YOU READY? - Stephanie Lynch
New technology continues to drive innovation. Web 3 is now upon us. Stephanie Lynch, co-founder and a senior partner at Braver Element, explains that companies need to understand how Web 3 (sometimes called the...
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FROM BOATS TO A BOATFUL OF NUMBERS - Travis Bradshaw
Industry knowledge isn't nearly as important as understanding good, solid marketing principles, like the "pain villain" and how to fight against it. Travis Bradshaw, Director of Consulting Marketing at Armanino, LLP,...
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BUILDING A "TIGHT" VIRTUAL MARKETING TEAM - Liz Krause
Liz Krause, VP of Marketing at Converged Technology Professionals, has built her fully remote, "tight" marketing team based on the core principle of treat others like you'd want to be treated. And, if problems arise,...
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