Season 2 ∨
Episodes
HEINZ' FIND THE GOODNESS - Four Stories At One Time?
Which is better…telling four stories at once or telling one story at a time? We examine a 2020 Big Game commercial that tackled this topic. The result will give you clarity for how to apply this lesson to your...
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BUDWEISER'S TYPICAL AMERICANS - Focus On Your Customer, Not Your Product
So often, business leaders want their marketing to focus on their product. However, the marketplace is much more interested in themselves, rather than businesses products. Look at how Budweiser's Typical American spot...
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BUDWEISER'S NOT BACKING DOWN - Stating What You Are NOT Says What You ARE
I put the spotlight on Budweiser’s “Typical Americans” spot from the 2020 Big Game. It is an excellent example of how to focus on the customer. MarketingAcclerator.com
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