Season 3 ∨
Episodes
ACQUISITION DO'S AND DON'TS - Isabelle Papoulias
As a marketing leader, if your company acquired four other companies in three years, you would likely have some lessons to share.Ā Isabelle Papoulias, CMO at Mediafly, lived thatĀ scenario through the pandemic, and she...
View Episode
NEUROSCIENCE IN MARKETING - Ellza Malok
How do marketers leverage your brain wiring? Ellza Malok, Fractional Head of Marketing at Ambiance iQ, explains how neuroscience and marketing come together. MarketingAccelerator.com
View Episode
MAJOR REBRAND REFLECTIONS - Roy Sexton
Every once in a while in a marketing leader's life, a major rebrand occurs. Today, Roy Sexton, Director of Marketing at Clark Hill Law, is fresh off a rebrand launch, so I hit him up for the inside scoop....
View Episode
LISTEN-LISTEN-LISTEN - Claire Concowich
Claire Concowich, Director of Marketing for Letco Medical, discusses how really listening to the needs of their clients helped them pivot to being a partner rather than just selling product. Claire's experience proves...
View Episode
SWIPE, DIP & TAP - Scott Farace
Who knew there was so much going on behind a simple swipe, dip or tap? Scott Farace of Celero Commerce discusses how the pandemic forced businesses to evolve and decide what types of technology they needed to take a...
View Episode
CHATBOT EVOLUTION - Amy Sitnick
When you're perusing a website and the little screen pops up in the bottom right-hand corner that says, "Hi, can I help you?" is your response positive or negative? Amy Sitnick, VP of Marketing at Greenphire,...
View Episode
MARKETING IN A SCHOOL ENVIRONMENT - Josephine McKenrick
Marketing in a school environment has its unique challenges. Josephine McKenrick, Director of Strategic Marketing and Communications at Cincinnati Country Day School, elaborates on these challenges and gives a great...
View Episode
FROM CATCHING THE WAVE TO RIDING IT - Matt Rea
It's one thing to catch the next wave, but it's another thing to ride it when it's never been ridden before. Matt Rea, Director of Marketing at GreenLancer, discusses delivering value to the prospect before they need...
View Episode
HIGH PERFORMING WEB PAGES - Andy Crestodina
Is your website delivering optimal results? I know few marketers that are thrilled with the results they're getting from their website. For some impactful tips,Ā I've turned to Andy Crestodina, CMO at Orbit Media....
View Episode
VALUE IN THE EYES OF THE BEHOLDER - Jon Hay
Does your prospect value what you're putting out in the marketplace?Ā Jon Hay,Ā Vice President of Marketing at CIC Plus, shares how there are all kinds of ways to deliver value to the customer. MarketingAccelerator.com
View Episode
MARKETING ARMS RACE - Andrew Rupert
The arms race is building, and I'm not talking about nuclear. It's the digital arms race. I turn to Andrew Rupert, Senior Director of Marketing and Communications at Aspirant, to give us some insight on the digital...
View Episode
MY DREAM JOB - Chef Jim Lombardi
Chef Jim Lombardi discusses creating special moments and how marketing and culinary work intersect. MarketingAccelerator.com
View Episode