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Episodes
THE CHIEFS DIDN'T WIN - BEAR DID! - Super Bowl LVII
You saw it. I saw it. The Chiefs didn't win the Super Bowl. Bear the Dog did! For over ten years, I've been a voting panelist on USA Today's Ad Meter rating of Super Bowl commercials. With 50 contestants striving for...
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WEB 3.0 - ARE YOU READY? - Stephanie Lynch
New technology continues to drive innovation. Web 3 is now upon us. Stephanie Lynch, co-founder and a senior partner at Braver Element, explains that companies need to understand how Web 3 (sometimes called the...
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FROM BOATS TO A BOATFUL OF NUMBERS - Travis Bradshaw
Industry knowledge isn't nearly as important as understanding good, solid marketing principles, like the "pain villain" and how to fight against it. Travis Bradshaw, Director of Consulting Marketing at Armanino, LLP,...
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BUILDING A "TIGHT" VIRTUAL MARKETING TEAM - Liz Krause
Liz Krause, VP of Marketing at Converged Technology Professionals, has built her fully remote, "tight" marketing team based on the core principle of treat others like you'd want to be treated. And, if problems arise,...
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BEING IN YOUR CUSTOMER'S SHOES - Lindsay Brown
Have you ever been in your customer's shoes and received your product or service? Today, Lindsay Brown, VP of Sales & Marketing for Beyond Clean, shares how she gained literal life-saving perspective of truly...
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DIRTY HANDS BETTER THAN DONATION - Michael Hostetler
There are a lot of ways that businesses and individuals can engage with their communities.Ā Today, Michael Hostetler, VP of Marketing at Crane Credit Union, shares an inspiring, personal story and discusses the...
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PEOPLE ANALYTICS - Shwetha Pai
People analytics. Now that was a new term to me! Shwetha Pai, head of operations and marketing at Worklytics, shares how getting a true pulse of your remote workforce can be a valuable asset in managing your teams....
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CHOOSING A DYNAMIC SHIFT - Courtney Cantor
The pandemic changed everything. Businesses had to adapt and pivot along the way. Some shifted dynamically. Today, Courtney Cantor, the director of marketing at Hamilton, an event marketing agency that creates...
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MOTHERHOOD ON MY TERMS - Valerie Hoffman
Every business has a story on why they got started. Valerie Hoffman, chief evil genius at mySmartMedia, chats about the path that led her to starting her own consultancy. MarketingAccelerator.com
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IN WHICH BOX DOES YOUR EMAIL LAND? - Yanna-Torry (YT) Aspraki
Where do your marketing emails land? In your prospect's primary inbox? Social media inbox? Promotional inbox? Or does it just go straight to spam? Yanna-Torry (YT) Aspraki of EmailConsul talks about solutions to email...
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STORIES OF HOPE - Mark Stiles
Creating impactful video content can be a challenge. With over 500 videos on their company YouTube channel, Mark Stiles, Director of Marketing and Events at Orthopaedic Rehab Specialists, knows the secret sauce to...
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BUILDING TRUST - Steve LaChance
Trust. In my career, I found that to be one of the most difficult concepts to market. Steve LaChance, the CMO of Tenacity, believes that trust comes down to authenticity, accessibility and respect....
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