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Episodes
SPACE AGE ANALYTICS - Andrew Mullin
There are way more satellites flying overhead than you think. What are they doing up there? Andrew Mullin, VP of Marketing at EarthDaily Agro, discusses space age data and analytics and a big decision his company made...
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QR CODE RESURRECTION - Pamela Girardin
Maybe the rise or resurrection of the QR code is the next big thing. Pamela Girardin, VP of Marketing at LeadingResponse, discusses being prepared to receive information from the consumer in multiple ways....
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SUPPLY CHAIN MARKETING - Mark Derks
Boats stuck in ports, microchips in short supply, production backlogs. Supply chain issues seem to get the blame every time a product is out of supply. Mark Derks, CMO of BlueGrace Logistics, explains how this has...
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ENGAGING CONTENT: THE TWO MINUTE RULE - Emily Hopkins
The strength of the two-minute rule - Emily Hopkins, Director of Integrated Marketing at CDI, discusses the importance of engaging content that's easy to digest. MarketingAccelerator.com
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ACQUISITION DO'S AND DON'TS - Isabelle Papoulias
As a marketing leader, if your company acquired four other companies in three years, you would likely have some lessons to share. Isabelle Papoulias, CMO at Mediafly, lived that scenario through the pandemic, and she...
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NEUROSCIENCE IN MARKETING - Ellza Malok
How do marketers leverage your brain wiring? Ellza Malok, Fractional Head of Marketing at Ambiance iQ, explains how neuroscience and marketing come together. MarketingAccelerator.com
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MAJOR REBRAND REFLECTIONS - Roy Sexton
Every once in a while in a marketing leader's life, a major rebrand occurs. Today, Roy Sexton, Director of Marketing at Clark Hill Law, is fresh off a rebrand launch, so I hit him up for the inside scoop....
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LISTEN-LISTEN-LISTEN - Claire Concowich
Claire Concowich, Director of Marketing for Letco Medical, discusses how really listening to the needs of their clients helped them pivot to being a partner rather than just selling product. Claire's experience proves...
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SWIPE, DIP & TAP - Scott Farace
Who knew there was so much going on behind a simple swipe, dip or tap? Scott Farace of Celero Commerce discusses how the pandemic forced businesses to evolve and decide what types of technology they needed to take a...
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CHATBOT EVOLUTION - Amy Sitnick
When you're perusing a website and the little screen pops up in the bottom right-hand corner that says, "Hi, can I help you?" is your response positive or negative? Amy Sitnick, VP of Marketing at Greenphire,...
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MARKETING IN A SCHOOL ENVIRONMENT - Josephine McKenrick
Marketing in a school environment has its unique challenges. Josephine McKenrick, Director of Strategic Marketing and Communications at Cincinnati Country Day School, elaborates on these challenges and gives a great...
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FROM CATCHING THE WAVE TO RIDING IT - Matt Rea
It's one thing to catch the next wave, but it's another thing to ride it when it's never been ridden before. Matt Rea, Director of Marketing at GreenLancer, discusses delivering value to the prospect before they need...
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