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Episodes
FACE FACTS - Carolyn Gilbert
Carolyn Gilbert, CEO of NuVoodoo, describes the traits of adaptability that have been critical to surviving the pandemic. In her own words, you have to “Face Facts!” and much more. MarketingAcclerator.com
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TURTLES DON’T FLOSS - Dennis Rutherford
A couple of marketers talking “shop” about how clients don’t get how unique they truly are: Couple of Marketers = Dennis Rutherford and Drew Dinkelacker. Learn the creative process behind “Turtles Don’t Floss.” It’s...
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ADAPTATION IS KEY - Joe Hinson
Joe Hinson, President and CEO of the West Chester Liberty Chamber Alliance, shares insights on adapting in order to thrive during a pandemic. MarketingAcclerator.com
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MILITARY SPOUSES EMPLOYED DURING PANDEMIC - Bob Olds
Bob Olds, President and Chairman of Triple Impact, shares the opportunity that the pandemic presented to this call center operation that leverages the talent of military spouses. MarketingAcclerator.com
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ECONOMIC DOWNTURN + HUMAN TRAFFICKING - Ryan Berg
Ryan Berg of the ARUNA PROJECT shares insights on leading a non-profit through a pandemic and making critical decisions based on core values. Do your core values drive critical decision making? MarketingAcclerator.com
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MY RANT ABOUT BIG GAME COMMERCIALS - What Ticks Me Off About Marketers
Things that tick me off about marketers today…and I’ve got Doordash and Jeep in my sights. I’m a normally pleasant guy to be around but these issues get under my skin. ***You’ve been warned!*** MarketingAcclerator.com
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LOSERS AT SUPER BOWL LV - What Commercials Missed The Mark
We explore the reason why a certain spot failed and another that had a surprising twist for me. MarketingAcclerator.com
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BEST USE OF CELEBRITY IN A BIG GAME SPOT - Do Famous Faces Score Or Fumble?
There were a lot of famous faces at the commercial breaks of Super Bowl 55. Were they winners or losers? MarketingAcclerator.com
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BIG GAME NEWBIES GO HEAD TO HEAD - Who Scores? Who Fumbles?
Head to Head to Head - comparison of 3 NEWBIE advertisers to the Big Game. MarketingAcclerator.com
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BEST USE OF THE PANDEMIC IN A SUPER BOWL COMMERCIAL - How To Leverage COVID To Your Advantage
What business and marketing leaders can learn from this year's Big Game commercials. MarketingAcclerator.com
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HEINZ' FIND THE GOODNESS - Four Stories At One Time?
Which is better…telling four stories at once or telling one story at a time? We examine a 2020 Big Game commercial that tackled this topic. The result will give you clarity for how to apply this lesson to your...
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BUDWEISER'S TYPICAL AMERICANS - Focus On Your Customer, Not Your Product
So often, business leaders want their marketing to focus on their product. However, the marketplace is much more interested in themselves, rather than businesses products. Look at how Budweiser's Typical American spot...
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