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Episodes
EFFECTS OF COVID ARE FAR FROM OVER - Michael Klozotsky
“The effects of this pandemic are far from being over,” says Michael Klozotsky, the Chief Marketing Officer at IMO where they standardize medical vocabularies to support meaningful insights across the healthcare...
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MINDSET OF A READY-TO-SCALE LEADER - Jolien Demeyer
One of the most challenging obstacles that face startups and established businesses is addressed by author Jolien Demeyer. She discusses the mindset of a ready-to-scale leader from her book Think Big Scale Fast....
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AVOID MARKETING DRAG - Cody Ward
Marketing drag can take a lot of forms. Cody Ward, VP of Demand Generation Marketing at Sequoia, shares how marketers try to justify their efforts and frequently undermine themselves. MarketingAcclerator.com
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CAREER TIPS FROM A SEASONED MARKETER - Jim Lillig
What is the most important aspect of the Ideal Customer Profile? Jim Lillig, Digital Marketing Director at Remke Industries, shares career tips - as a seasoned marketer - about the ICP. MarketingAcclerator.com
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HUMANITY MATTERS IN MARKETING - Ian Fardy
Never forget that your customers are human! Ian Fardy, the CMO of NDC, reveals an actual business case (not theory!) that proves humanity really does matter in marketing. MarketingAcclerator.com
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START UPS ARE NOT FOR THE FAINT OF HEART - David Mundy
David Mundy, head of marketing at Accurics, gives valuable perspective from his two startup experiences in the cloud security market - all during the pandemic. MarketingAcclerator.com
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OLD DOG – NEW TRICKS? - Bob McCollins AKA Bald Guy Bob
Bob McCollins AKA Bald Guy Bob, Chief Sales and Marketing Officer at Pulse Health Solutions, shares his insight that you CAN teach an old dog new tricks! MarketingAcclerator.com
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FINDING UNDERGROUND INFLUENCERS - Tim Steele
Tim Steele, Chief Strategy Officer at CORT Group, shares his insight on finding underground influencers. MarketingAcclerator.com
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ONE CFO - FIVE DIFFERENT COMPANIES - Mark Bode
Mark Bode, a highly experienced CFO, shares his unique perspective of being the CFO of FIVE different companies during the pandemic. MarketingAcclerator.com
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MY VIEW FROM THE SOGGY DOLLAR - Drew Dinkelacker
I share a new beach advertising tactic, how important “fit” is, and the four different kinds of “time” I experienced while on vacation. MarketingAcclerator.com
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VALIDATION SELLS - Jacob Meyer
Jacob Meyer, Director of Marketing for OMS Photo, shares insights on how the emotion of validation is what sells. MarketingAcclerator.com
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HOT CHOCOLATE BOMBS - Ali Sina Danesh
Ali Sina Danesh, owner of Ruby's Chocolates in Oakley (a suburb of Cincinnati, OH), shares insights on eCommerce, listening to the customer, and humbleness. MarketingAcclerator.com
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